Retail — Back-Office

Returns & Refund Processing Backlog Cleared in 21 Days

Emergency returns processing deployment for a large online retailer during peak season — clearing a 45,000-item backlog and rebuilding normal operations.

45K
Backlog Cleared
21 days
Resolution
↓89%
Complaint Rate
Retail Returns Back-Office Operations

The Challenge

A large online retailer accumulated a 45,000-item returns backlog after peak season — causing customer refund delays of 20+ days, a surge in social media complaints, and a 340% increase in support contact volumes from frustrated customers. Internal operations team was overwhelmed.

Our Approach

01

Deployed a 75-agent emergency returns processing team within 72 hours of contract signature.

02

Triaged backlog by age, refund value, and customer escalation status — oldest and highest-value cases prioritised first.

03

Built a parallel processing workflow: returns receipt confirmation, condition assessment, refund approval, and customer notification as separate workstreams running simultaneously.

04

Daily burn-down reporting to client's Operations Director — tracking backlog size, processing rate, and projected clearance date.

05

After backlog clearance, transitioned to steady-state returns management with a 24-hour processing SLA.

 Key Results
45,000
Backlogged returns items processed within 21 days
↓89%
Customer complaint rate from returns within 4 weeks
24hr
Steady-state returns processing SLA post-clearance
72 hrs
Time from contract to first agent on keyboard
"We were in crisis. Ayuda mobilised faster than we thought possible and their team worked with genuine urgency. The backlog was gone in 3 weeks."
— VP Operations, Online Retailer
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