Cookie Policy
Last updated: March 2026 · Applies to: www.ayudasolutions.com
1. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies include localStorage and sessionStorage — browser-based key/value stores that work like cookies but never leave your device. This policy covers all such technologies used on this website.
2. What We Use and Why
Ayuda Solutions keeps its technology stack lean. We do not use advertising networks, social media tracking pixels, or behavioural profiling tools. The table below is a complete inventory of every cookie and storage item set by this website.
3. Complete Cookie & Storage Inventory
3.1 First-Party Storage (set by ayudasolutions.com)
| Name / Key | Type | Storage | Purpose | Duration |
|---|---|---|---|---|
ayuda_cookie_consent |
Essential | localStorage | Records whether you have accepted or declined non-essential cookies via the consent banner. Value is either all or essential. Without this, the consent banner would reappear on every page load. |
Persistent (until browser data cleared) |
hero:* (e.g. hero:hero-slide-1) |
Functional | sessionStorage | Caches the resolved URL of hero background images fetched from the CMS so they do not need to be re-fetched on subsequent page views within the same browser tab. Data never leaves your device. | Session (cleared when tab/browser closes) |
3.2 Third-Party Services
The following external services are loaded on one or more pages of this website. They may set their own cookies subject to their own privacy policies. We load these services only where operationally necessary — we do not use any advertising or social tracking networks.
| Service | Category | Domain(s) | Purpose | Privacy Policy |
|---|---|---|---|---|
| Google Tag Manager | Analytics | googletagmanager.comgoogle-analytics.com |
GTM (GTM-NBKQFMP4) loads and manages marketing and analytics tags from a single container. GTM itself sets a _ga-family cookie only if Google Analytics is activated inside the container. GTM's own _gcl_* cookies may be set if conversion tracking is enabled. All tags fired via GTM are governed by their respective privacy policies. |
Google Privacy |
| HubSpot | Analytics | js.hs-scripts.comhubspot.com |
HubSpot (Hub ID 245576455) tracks visitor behaviour to help us understand how people use our site and to support CRM and marketing workflows. Common cookies set include: __hstc (visitor identity, 13 months), hubspotutk (visitor token linked to CRM contacts, 13 months), __hssc (session activity, 30 min), __hssrc (new session detection, session). No advertising profiling is performed. |
HubSpot Privacy |
| Google Fonts | Functional | fonts.googleapis.comfonts.gstatic.com |
Loads the Plus Jakarta Sans and Outfit typefaces used across the site. Google may log the requesting IP address and browser user-agent for performance and abuse prevention. No advertising cookies are set. | Google Privacy |
| jsDelivr CDN | Functional | cdn.jsdelivr.net |
Delivers the Bootstrap Icons icon font used for UI elements. jsDelivr may collect anonymised access logs. No persistent cookies are set by jsDelivr for end users. | jsDelivr Privacy |
| Web3Forms | Necessary | api.web3forms.com |
Processes contact form submissions on the Contact page and newsletter sign-ups on the Knowledge Hub. Your form data (name, email, message) is transmitted to Web3Forms' servers to deliver the enquiry to our team. Web3Forms does not retain your data beyond delivery. No cookies are set on your browser. | Web3Forms Privacy |
| Ayuda CMS (WordPress) | Functional | cms.ayudasolutions.com |
The Knowledge Hub page (knowledge-hub.html) and the article template (article.html) fetch blog post content and featured images from our headless WordPress CMS via its REST API. Only read requests are made; no cookies are set on your browser by the CMS. | First-party (Ayuda Solutions) |
3.3 External Links (no cookies set)
This website contains links to the following external platforms. These are navigational links only — clicking them takes you to a third-party site governed by that site's own cookie and privacy policy. No data is transferred to these services unless you actively click a link:
- LinkedIn — leadership profiles and company page links
- Twitter / X — social sharing links on Knowledge Hub articles
- Google Maps — office location links on the Locations page
- RBI, IRDAI, SEBI SCORES — regulatory reference links in the Grievance Redressal Policy
4. What We Do and Do NOT Use
We use a small, deliberate set of tools to understand site usage and manage marketing workflows. We do not use invasive advertising networks or session recording tools.
- ✅ Google Tag Manager — tag management container (
GTM-NBKQFMP4) - ✅ HubSpot — visitor analytics and CRM integration (Hub ID
245576455) - ❌ Facebook Pixel, Google Ads, or any advertising/retargeting tags
- ❌ Hotjar, FullStory, or session recording tools
- ❌ Intercom, Drift, or live chat widgets
- ❌ Any social media embedded widgets (feeds, like buttons, etc.)
5. Your Consent Choices
When you first visit the site, a consent banner gives you two options:
- Essential Only — only the
ayuda_cookie_consentlocalStorage item is set. GTM, HubSpot, and all non-essential storage are not activated. - Accept All — all cookies and storage described in this policy are permitted, including GTM tag firing, HubSpot visitor tracking, functional sessionStorage caching, and third-party font/CDN services.
- Manage preferences — use the preference centre (accessible via the banner or the Cookie Preferences link in the site footer) to enable or disable individual categories.
You can withdraw or change your consent at any time by clearing your browser's localStorage and cookies, then revisiting the site. Instructions for common browsers:
6. Changes to This Policy
We will update this Cookie Policy whenever we add or remove technologies that use cookies or browser storage. The "Last updated" date at the top of this page will reflect any changes. Material changes will be notified via the cookie consent banner on your next visit.
7. Contact Us
For questions about this Cookie Policy or to exercise your data rights under the Digital Personal Data Protection Act, 2023 or GDPR:
Ayuda Solutions — Data Privacy Team
C/O MIMEC IT PARK, 5th Floor, Plot No. 3/P, Industrial Area, Namkum
Ranchi 834010, Jharkhand, India
Email: [email protected]